Infinity Auto · Rep Onboarding

1

Posting Strategy

Rule: Only post vehicles the dashboard marks POST TODAY or BOOST TODAY. Do not waste time posting TEST or SKIP vehicles.

Open the dashboard. Sort is already done — top of the list = post first.
Use the extension to auto-fill the Facebook Marketplace listing. One click.
Post price slightly under market to generate messages fast. Check the "Market Signal" on each card.
Write a 2-sentence description max. Example:
- 2022 Toyota RAV4 AWD — 42k miles, clean title, well-maintained.
- Call or text [your number]. Serious buyers only.
Post 5–10 vehicles per day. Spread throughout the morning (8–11am). Do not batch all at once.
Use real photos from inventory. Never use stock images.
Set location to your actual city. Do not use dealership address.

2

Reposting Strategy

Goal: Keep listings active. Facebook buries old posts. Repost every 3–5 days on anything that hasn't sold.

Delete the old listing first, then repost fresh. Do not edit in place — Facebook treats it as old.
Rotate lead photo when reposting. Different angle = different first impression.
If a vehicle has had 3+ reposts with no messages — drop the price or move it to TEST.
Track what's been posted with the dashboard's sync timestamp. Anything older than 5 days is stale.
Best repost time: Tuesday–Thursday, 8–10am. Avoid Friday afternoon and weekends (buried by other sellers).

3

Facebook Groups

Groups multiply reach for free. A vehicle posted to Marketplace + 3 groups gets 3–4× more eyes.

After posting to Marketplace, share the listing to 2–3 local Buy/Sell/Trade groups.
- Search Facebook for: "Utah cars for sale", "Salt Lake cars", "Wasatch Front buy sell trade"
- Join groups with 5,000+ members. Avoid inactive groups.
Post directly in groups using the same listing link. Do not rewrite the description.
Share SUVs and trucks first to groups. Sedans skip groups unless priced under $10k.
Do not spam. Max 1 post per group per vehicle. Groups will ban repeat posters.
Best groups to join: local city groups, Utah auto groups, military base swap groups (Hill AFB area).

4

Lead Conversion — Text First

Rule: Always respond by text first, not a call. Buyers on Marketplace expect text. A cold call kills the lead.

Respond within 5 minutes. Buyers message 3–5 sellers at once. First to respond wins.
First text response — short and direct:

Text Script

"Hey [name], yes it's still available. What's your schedule like this week? I can have it ready for you."
Get them to commit to a time, not just "tell me more." Time = intent.
If they ask for price negotiation over text: don't negotiate. Get them in first.

Price Push-back Script

"The price is firm online but come take a look — if there's anything we missed we'll talk about it in person."
If they ghost after appointment: one follow-up text only.

Follow-up Script

"Hey [name], just checking in — still interested in the [year] [model]? It's had a lot of interest this week."
Never reveal price flexibility over text. It kills your negotiating position before they arrive.

5

Facebook Listing Strategy

Goal: Facebook Marketplace is used to generate initial interest and start conversations with buyers. Keep the listing focused on the vehicle itself to maximize inbound messages and capture leads early.

Keep listings vehicle-focused. Lead with year, make, model, mileage, and price. Let the vehicle sell itself first.
Use real inventory photos. Clean, well-lit shots of the actual vehicle. More photos = more trust.
Price competitively to generate inbound messages quickly. Use the Market Signal on each card as your guide.
Capture the lead fast. Move the conversation from Marketplace to text or phone as soon as possible.
- Once a buyer reaches out — get their name, number, and timeline.
- Log them in your CRM or dealer system immediately.
Provide full dealership details once the buyer is engaged. Complete the process through your normal dealership workflow.
Goal flow: Generate lead → move to direct communication → log in CRM → complete sale through the dealership.

6

Daily Workflow

Goal: 30 minutes of posting in the morning generates most of your leads. The rest is follow-up.

8:00 AM

Open dashboard. Check new inventory sync. Note any new POST TODAY vehicles.

8:15 AM

Post 5–10 vehicles from the top of the POST TODAY list. Use extension to auto-fill.

8:45 AM

Share to 2–3 Facebook groups. Top SUVs and trucks only.

9:00 AM

Respond to all messages from the previous evening and overnight. Text first.

Throughout day

Respond within 5 minutes to any new messages. Set phone to notify.

4:00 PM

Repost anything stale (5+ days old, no messages). Delete old → repost fresh.

4:30 PM

Use Customer Discovery (dashboard button) to match incoming leads to inventory.